Service
GEO & AI Overview Optimisation
Google AI Overviews, ChatGPT, and Perplexity are changing how people find information. Generative Engine Optimisation (GEO) is about ensuring your content is the source that AI systems choose to cite.
Why GEO matters now
AI Overviews now appear in a significant proportion of Google searches. When they do, the traditional blue-link results are pushed below the fold or removed entirely. Sites that are cited by AI generate traffic from the summary itself. Sites that aren't cited see click-through rates fall even if their rankings haven't changed. Optimising for traditional search alone is no longer sufficient.
What's Included
AI Overview Audit
Identify which of your target queries now trigger AI Overviews or AI-generated summaries, and assess where your content currently sits relative to cited sources.
Content Restructuring for Citation
Reformat and rewrite content so it answers questions directly, concisely and authoritatively. That is the format AI models prefer when selecting sources to cite.
E-E-A-T Signal Strengthening
Build the signals that AI systems use to assess source credibility: author expertise, factual accuracy, structured data, and entity associations.
Ongoing GEO Monitoring
Track your content's citation rate across AI Overviews, ChatGPT, and Perplexity. Monitor shifts as AI model behaviour evolves and update content accordingly.
Who This Is For
- → Publishers and brands seeing declining CTR despite stable or improving rankings
- → Businesses in informational verticals where AI Overviews now dominate the SERP
- → Companies that want to be proactive about AI search rather than reactive to traffic drops
- → Content teams who need a framework for writing AI-ready content at scale
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Questions About GEO and AI Search
What is Generative Engine Optimisation (GEO)?
GEO is the practice of optimising content to be selected and cited by AI-powered search tools — including Google AI Overviews, ChatGPT search, and Perplexity. Where traditional SEO focuses on ranking in the blue-link results, GEO focuses on being the source that the AI answer draws from.
Is GEO the same as traditional SEO?
They share foundations — strong E-E-A-T signals, factual accuracy, and content quality matter for both — but GEO requires additional focus on content structure, directness of answers, and entity associations that AI systems use to assess source credibility.
Which AI search platforms do you optimise for?
The primary focus is Google AI Overviews, given their reach, followed by ChatGPT's search mode and Perplexity. The optimisation principles that work across these platforms are largely consistent, though each has specific characteristics worth accounting for.
My rankings are stable but traffic is falling — could AI Overviews be the cause?
Yes. This is one of the most common patterns emerging in 2025. When AI Overviews appear for a query, they absorb clicks that previously went to the top-ranking results — even if those rankings have not changed. An AI Overview audit will confirm whether this is happening for your target queries.
Get ahead of AI search
Let's assess how AI Overviews are affecting your traffic and build a strategy to get your content cited.
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